AMOE
By necessity, the thriving mobile marketing industry has yielded a multitude of new terms and acronyms to describe the various nuances unique to its business space. However, much of this language is not widely understood and, depending on the source, holds various meanings and interpretations.
hypnoticmedia will try and point out some of the key terms from time to time as we encounter them. This is a very popular one with mobile taking off.
AMOE (Alternative Method of Entry)
A no cost or low cost means for an individual to enter a sweepstakes or contest.
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